Archives

• Naming Your Brand

  Tags: branding, naming your business, setting up your brand, strategy, mission, vision

  Sep 19 2012 5:36 PM

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  I got the privilege of talking to an entrepreneur yesterday. He and his wife were all excited about the possibilities, the ideas, the thrill of starting their own venture. They asked me for some … more

• The Customer Ladder

  Tags: brand filters, franchising, promotions, campaigns, marketing, food service, fast casual, quick serve

  Sep 14 2012 9:00 AM

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  This week I had the privilege of sitting down with the new COO of CherryBerry, Fred Sabatini, discussing the ins and outs of franchising. Our discussion brought about the thoughts of this post, so I … more

• Getting and Staying Social

  Tags: social media, marketing, new trends, pinterest, instagram, facebook, twitter, blogging, content

  Sep 3 2012 11:25 AM

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  I know, I know, social media changes every 5 seconds. There is a new platform that's "great for businesses" with a new social media "expert" exclaiming you should use it. Here are a few steps to … more